Handbook of Contemporary Marketing in China: Theories and Practice

Title

Handbook of Contemporary Marketing in China: Theories and Practice

Files

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Description

This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary Chinas markets, marketing research and marketing practices.

ISBN

9781622576432

Publication Date

2012

Publisher

Nova Science Publishers, Inc.

City

New York

Keywords

Market research, China, management

Subject: LCSH

Export marketing, Marketing research -- China, Consumer behavior -- China.

Disciplines

Marketing | Statistics and Probability

Comments

Management science--theory and applications series

Publisher Citation

Wang, Cheng L (ed.), Handbook of Contemporary Marketing in China: Theories and Practices. New York: Nova Science Publishers, Inc., 2012.