Document Type

Article

Publication Date

2006

MeSH Terms

Social Networking

Subject: LCSH

Online social networks

Disciplines

Computer Sciences | Dietetics and Clinical Nutrition

Abstract

This paper describes the rationale and findings from a multinational study of online uses and gratifications conducted in theUnited States,Korea, and theNetherlandsin spring 2003. Survey questions developed in three languages by native speaking researchers was presented to approximately 400 respondents in each country via the Web. Web uses and gratifications were analyzed cross-nationally in a comparative fashion focusing on involvement in different types of on-line communities. Findings indicate that demographic characteristics, cultural values, and Internet connection type emerged as critical factors that explain why the same technology is adopted differently.

Comments

This is the authors' accepted version of the article published in Electronic Commerce Research. The final publication is available at Springer via http://dx.doi.org/10.1007/s10660-006-5989-6

DOI

10.1007/s10660-006-5989-6

Publisher Citation

Grace-Farfaglia P, Dekkers A, Sundararajan B, Peters L, Park S-H. Multinational web uses and gratifications: Measuring the social impact of online community participation across national boundaries. Electronic Commerce Research. 2006;6(1):75-101. doi: 10.1007/s10660-006-5989-6.

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