Sport Analytics: A Data-Driven Approach to Sport Business and Management

Title

Sport Analytics: A Data-Driven Approach to Sport Business and Management

Files

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Description

From the publisher: "The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice.

While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources."

ISBN

9781138667129

Publication Date

2017

Publisher

Routledge

City

New York

Keywords

sport analytics, sport management

Subject: LCSH

Sports administration--data processing, Sports administration--statistical methods

Disciplines

Sports Management

Comments

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Book may be purchased here

Includes Professor Al Arkoubi's chapter, "Strategic Talent Management Analytics."

Publisher Citation

Gil Fried and Ceyda Mumcu, eds. (2017) Sport analytics: A data driven approach to sport, business and management. New York: Routledge.

Sport Analytics: A Data-Driven Approach to Sport Business and Management


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