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Submissions from 2017

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Analytics in Sport Marketing, Ceyda Mumcu and Gil Fried

Submissions from 2016

Link

Marketing Women’s Sports – A European versus North American Perspective, Nancy Lough and Ceyda Mumcu

Link

WNBA and Its Marketing Campaigns, Ceyda Mumcu

Submissions from 2014

Commodification and Commercialization, Nancy L. Lough and Ceyda Mumcu

Submissions from 2001

Sponsorship, Nancy L. Lough PhD