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Submissions from 2017

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Analytics in Sport Marketing, Ceyda Mumcu and Gil Fried

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Are Fans Proud of the WNBA's Pride Campaign?, Ceyda Mumcu and Nancy Lough

Submissions from 2016

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Marketing Women’s Sports – A European versus North American Perspective, Nancy Lough and Ceyda Mumcu

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WNBA and Its Marketing Campaigns, Ceyda Mumcu

Submissions from 2014

Commodification and Commercialization, Nancy L. Lough and Ceyda Mumcu

Submissions from 2013

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Sponsorship, Nancy L. Lough and Ceyda Mumcu