Digital Commons @ New Haven

Why Do Women Watch Esports? A Social Role Perspective on Spectating Motives and Points of Attachment, Bo Yu, Natasha T. Brison, Gregg Bennett
Sport Management Faculty Publications

“I Can be Who I Am When I Play Tekken 7”: E-sports Women Participants from the Islamic Republic of Pakistan, Umer Hussain Mr., Bo Yu, George B. Cunningham, Gregg Bennett
Sport Management Faculty Publications

When Virtual Spaces Meet the Limitations of Traditional Sport: Gender Stereotyping in NBA2K, Lindsey Darvin, Ceyda Mumcu, Ann Pegoraro
Sport Management Faculty Publications

Use of Decision Tree Model in Sport Management, Ceyda Mumcu, Kimberly L. Mahoney
Sport Management Faculty Publications

Evaluation of Attitudes toward Women’s Collegiate Athletics, Ceyda Mumcu, Gregory Greenhalgh
Sport Management Faculty Publications

Development of the Attitude Towards Women’s Sports Scale (ATWS), Ceyda Mumcu, Scott Marley
Sport Management Faculty Publications

Are Fans Proud of the WNBA's Pride Campaign?, Ceyda Mumcu, Nancy Lough
Sport Management Faculty Publications

Analytics in Sport Marketing, Ceyda Mumcu, Gil Fried
Sport Management Faculty Publications

Sport Analytics: A Data-Driven Approach to Sport Business and Management, Gil Fried, Ceyda Mumcu
Sport Management Book Gallery

Facility Management Analytics, Kimberly L. Mahoney
Sport Management Faculty Publications

WNBA and Its Marketing Campaigns, Ceyda Mumcu
Sport Management Faculty Publications

The IAVM Blueprint: Event Management, Kimberly L. Mahoney
Sport Management Book Gallery

Examination of Women’s Sports Fans’ Attitudes and Consumption Intentions, Ceyda Mumcu, Nancy Lough, John C. Barnes
Sport Management Faculty Publications

Marketing Women’s Sports – A European versus North American Perspective, Nancy Lough, Ceyda Mumcu
Sport Management Faculty Publications

Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues, Kimberly L. Mahoney, Lee A. Esckilsen, Adonis "Sporty" Jeralds, Steve Camp
Sport Management Book Gallery

Roar of the Crowd: Noise-Related Safety Concerns in Sport, Robin Ammon, Kimberly L. Mahoney, Gil Fried, Khadija Al Arkoubi, Dale Finn
Sport Management Faculty Publications

Killer Jobs: The Dark Side of Being a Physical Education Teacher, Dale Finn, Robin Ammon, Kimberly L. Mahoney, Gil Fried, Khadija Al Arkoubi
Sport Management Faculty Publications

Learning Sport Management, Jillian McNiff, Gil Fried, Kimberly L. Mahoney
Sport Management Faculty Publications

The Sportsphere: A Comprehensive Approach to Examining the Work Environment in Public Assembly Facilities, Kimberly L. Mahoney, Donna Pastore
Sport Management Faculty Publications

Sponsorship, Nancy L. Lough, Ceyda Mumcu
Sport Management Faculty Publications