Digital Commons @ New Haven

When Virtual Spaces Meet the Limitations of Traditional Sport: Gender Stereotyping in NBA2K, Lindsey Darvin, Ceyda Mumcu, Ann Pegoraro
Sport Management Faculty Publications

Use of Decision Tree Model in Sport Management, Ceyda Mumcu, Kimberly L. Mahoney
Sport Management Faculty Publications

Evaluation of Attitudes toward Women’s Collegiate Athletics, Ceyda Mumcu, Gregory Greenhalgh
Sport Management Faculty Publications

Development of the Attitude Towards Women’s Sports Scale (ATWS), Ceyda Mumcu, Scott Marley
Sport Management Faculty Publications

Are Fans Proud of the WNBA's Pride Campaign?, Ceyda Mumcu, Nancy Lough
Sport Management Faculty Publications

Analytics in Sport Marketing, Ceyda Mumcu, Gil Fried
Sport Management Faculty Publications

Sport Analytics: A Data-Driven Approach to Sport Business and Management, Gil Fried, Ceyda Mumcu
Sport Management Book Gallery

WNBA and Its Marketing Campaigns, Ceyda Mumcu
Sport Management Faculty Publications

Examination of Women’s Sports Fans’ Attitudes and Consumption Intentions, Ceyda Mumcu, Nancy Lough, John C. Barnes
Sport Management Faculty Publications

Marketing Women’s Sports – A European versus North American Perspective, Nancy Lough, Ceyda Mumcu
Sport Management Faculty Publications

Sponsorship, Nancy L. Lough, Ceyda Mumcu
Sport Management Faculty Publications