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Are Fans Proud of the WNBA's Pride Campaign?, Ceyda Mumcu, Nancy Lough Sport Management Faculty Publications
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Examination of Women’s Sports Fans’ Attitudes and Consumption Intentions, Ceyda Mumcu, Nancy Lough, John C. Barnes Sport Management Faculty Publications
Marketing Women’s Sports – A European versus North American Perspective, Nancy Lough, Ceyda Mumcu Sport Management Faculty Publications
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