Document Type

Article

Publication Date

Spring 1989

Subject: LCSH

Political campaigns, Presidents--Election, Mass media, Middle class

Disciplines

Political Science

Abstract

This paper will deal with the presidential election contest. It will suggest, based on research on the presidential election process, that the presidential candidate who best articulates, verbally and symbolically, the visions and values most traditional to American society, of the broadest section of the middle class, will win the presidental election. The results of the 1988 presidential election affirm the soundness of this thesis.

Voting in a presidential election is influenced by numerous forces. This visions and values concept, to be more fully discussed below, appears to have emerged, however, over the past two decades as a decisive element in the presidential contest.

Comments

This is the peer reviewed version of the following article: Sandman, J. H. (1989). Winning the presidency: The vision and values approach. Presidential Studies Quarterly, 19(2), 259-266, which has been published in final form at http://www.jstor.org/stable/40574672?seq=1#page_scan_tab_contents. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.

Publisher Citation

Sandman, J. H. (1989). Winning the presidency: The vision and values approach. Presidential Studies Quarterly, 19(2), 259-266.

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