Title

The Twitter Effect: How Trump Used Social Media to Stamp His Brand and Shape the Media Narrative on Immigration

Document Type

Article

Publication Date

11-2017

Subject: LCSH

Social media, Presidents -- United States -- Election -- 2016, Trump, Donald, 1946-

Disciplines

Communication | Communication Technology and New Media | Political Science

Abstract

"Using a combination of case studies and content analyses, we explore two questions in the context of the 2015-16 presidential campaign: How did Donald Trump tweet about immigration during his presidential campaign? And second, how and to what extent did Trump's use of Twitter drive the immigration media agenda?" -- p. 136.

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Publisher Citation

Haynes, C. S., Sattler, J. (2017). The Twitter Effect: How Trump Used Social Media to Stamp His Brand and Shape the Media Narrative on Immigration. Chapter 9 in Jeanine Kraybill (Ed.), Unconventional, Partisan, and Polarizing Rhetoric: How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate (1st ed., vol. 1, pp. 135-171). Lanham, Maryland: Rowman and Littlefield.

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