Gil Fried and Ceyda Mumcu
From the publisher: "The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice.
While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources."
Kimberly L. Mahoney
From the publisher's website: "Our first in the series, authored by Kimberly Mahoney, Ph.D., explores the topic of event management within public assembly venues. The IAVM Blueprint: Event Management is designed to assist new event managers and serve as a resource for current industry professionals." Topics include
• Event planning process • Foundations of effective event planning • Event planning sequence • Event planning tools and resources • Event day • Post-event • Managing the event from the front-of-house • Managing the event from the back-of-house • Parking and transportation • Event personnel • Crowd management • Event safety and security • Other potential responsibilities • Ethics and integrity
Sample documents are included.
Kimberly L. Mahoney, Lee A. Esckilsen, Adonis "Sporty" Jeralds, and Steve Camp
From the publisher's website : "For this new textbook, Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues, we have endeavored to assemble as much new information as possible and organize it in a way that takes public assembly venue management education and professional development to a new level. This book is organized in a logical sequence that takes the reader through the history and role of public assembly venues, followed by the other significant areas of venue management including venue ownership and management, business and financial management, booking the venue, marketing and sales, ticketing and access management, event and ancillary revenue sources, venue operations and services, event management and services, and safety and security. These chapters not only address the functions common to all venues, but also illustrate how different disciplines apply to venue management. The appendices include numerous industry examples and supplemental information to support the learning process. "