Repelolicer: A Reality or Snake Oil

Document Type


Publication Date


Subject: LCSH

Lice, Women--Pakistan--Social conditions


Business | Economics | Entrepreneurial and Small Business Operations | Marketing


While head lice continue to be a worldwide health issue, there remains a dearth of scholarship detailing how various organizations are developing different products to deal with this problem. In this case study, the authors ponder upon a novel entrepreneurial idea developed by the students to tackle the lice issue in Pakistan. A team of students developed Repelolicer, an ultrasonic wave-emitting hairband to stop lice infestation among younger-aged girls. The Repelolicer team developed various strategies to target the Pakistani market. However, due to inadequate knowledge of the external market, the entrepreneurial idea failed to succeed.


© 2021 SAGE Publications.

Article is published in South Asian Journal of Business and Management Cases, volume 10, issue 2.

University of New Haven Community Members can access the full text of this article here.



Publisher Citation

Hussain, U., & Yu, B. (2021). Repelolicer: A Reality or Snake Oil. South Asian Journal of Business and Management Cases, 10(2), 167–179. https://doi.org/10.1177/22779779211014635.