Title

Repelolicer: A Reality or Snake Oil

Document Type

Article

Publication Date

8-2021

Subject: LCSH

Lice, Women--Pakistan--Social conditions

Disciplines

Business | Economics | Entrepreneurial and Small Business Operations | Marketing

Abstract

While head lice continue to be a worldwide health issue, there remains a dearth of scholarship detailing how various organizations are developing different products to deal with this problem. In this case study, the authors ponder upon a novel entrepreneurial idea developed by the students to tackle the lice issue in Pakistan. A team of students developed Repelolicer, an ultrasonic wave-emitting hairband to stop lice infestation among younger-aged girls. The Repelolicer team developed various strategies to target the Pakistani market. However, due to inadequate knowledge of the external market, the entrepreneurial idea failed to succeed.

Comments

© 2021 SAGE Publications.

Article is published in South Asian Journal of Business and Management Cases, volume 10, issue 2.

University of New Haven Community Members can access the full text of this article here.

DOI

10.1177/22779779211014635

Publisher Citation

Hussain, U., & Yu, B. (2021). Repelolicer: A Reality or Snake Oil. South Asian Journal of Business and Management Cases, 10(2), 167–179. https://doi.org/10.1177/22779779211014635.

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