Document Type


Publication Date


Subject: LCSH

Sports sponsorship


Sports Management


Encyclopedia description: "The renowned Berkshire Encyclopedia of World Sport provides comprehensive coverage of the culture, history, and business of sports around the world. The third edition brings the study of sports into the 21st century and includes new coverage of women's sports and extreme sports ... The 2013 edition is designed for use in world history, regional history, international relations, global studies, and other social science and humanities courses. It includes over 300 updated articles with new coverage of management and marketing, sports medicine, doping scandals, sporting goods, extreme and fantasy sports, environmental sustainability, and technological innovations in sports."--Page 4 of cover.


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Publisher Citation

Lough, N. L., Mumcu, C. (2013). In David Levinson & Gertrud Pfister (Ed.), Sponsorship (3rd ed., pp. 1185-1189). Great Barrington, MA: Berkshire Encyclopedia of World Sport. ISBN: 9781614729891