Date of Submission

4-21-2025

Document Type

Thesis

Advisor

Edward Davis

Keywords

older song, resurgence, qualitative study, tv shows, film feature

LCSH

songs, television, motion picture film

Abstract

This study evaluates how and why the showcasing of a song (released before 2012) in a contemporary film or television show (released after 2020), affects the song's overall success. The analysis consists of an exploration of the phenomenon’s effect seen in 9 examples. A mixed-methods approach is used, first conducting a qualitative study of why each song’s feature led to their resurgence. Specific tactics used to connect the song to the multiple aspects of the TV show or film were examined. To supplement the exploration, secondary data analysis was completed by using online databases to determine a song’s numerical charting success, before and after its TV show or film feature. Other lasting effects surrounding the song and/or artist were also noted. The collective success of the songs’ Spotify streaming history, charting evolution, and tactics used in features were discussed. From the research’s results, the study determined a likely correlation between the older song being featured, and the Spotify stream boost seen afterward. Finally, the crossover of many tactics used in the songs’ features was examined. The most used tactics, in 89% of the songs studied, were plot, memorable visuals, and being played diegetically. Based on the findings of this study, musical artists and music supervisors alike have insight into why older songs can have a mutually beneficial comeback after being featured in a TV show or film.

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