Handbook of Contemporary Marketing in China: Theories and Practice
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Description
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative) studies that investigate marketing issues with conceptual significance and managerial importance. This book provides a useful and comprehensive resource for academicians, professionals and practitioners who are interested in contemporary Chinas markets, marketing research and marketing practices.
ISBN
9781622576432
Publication Date
2012
Publisher
Nova Science Publishers, Inc.
City
New York
Keywords
Market research, China, management
Subject: LCSH
Export marketing, Marketing research -- China, Consumer behavior -- China.
Disciplines
Marketing | Statistics and Probability
Repository Citation
Wang, Cheng L (ed.), Handbook of Contemporary Marketing in China: Theories and Practices. New York: Nova Science Publishers, Inc., 2012.
Publisher Citation
Wang, Cheng L (ed.), Handbook of Contemporary Marketing in China: Theories and Practices. New York: Nova Science Publishers, Inc., 2012.
Comments
Management science--theory and applications series