The Twitter Effect: How Trump Used Social Media to Stamp His Brand and Shape the Media Narrative on Immigration

Authors

Chris Haynes, University of New HavenFollow
Jessica Sattler

Author URLs

Professor Haynes's Faculty Profile

Document Type

Article

Publication Date

11-2017

Subject: LCSH

Social media, Presidents -- United States -- Election -- 2016, Trump, Donald, 1946-

Disciplines

Communication | Communication Technology and New Media | Political Science

Abstract

"Using a combination of case studies and content analyses, we explore two questions in the context of the 2015-16 presidential campaign: How did Donald Trump tweet about immigration during his presidential campaign? And second, how and to what extent did Trump's use of Twitter drive the immigration media agenda?" -- p. 136.

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Repository Citation

Haynes, C. S., Sattler, J. (2017). The Twitter Effect: How Trump Used Social Media to Stamp His Brand and Shape the Media Narrative on Immigration. Chapter 9 in Jeanine Kraybill (Ed.), Unconventional, Partisan, and Polarizing Rhetoric: How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate (1st ed., vol. 1, pp. 135-171). Lanham, Maryland: Rowman and Littlefield.

Publisher Citation

Haynes, C. S., Sattler, J. (2017). The Twitter Effect: How Trump Used Social Media to Stamp His Brand and Shape the Media Narrative on Immigration. Chapter 9 in Jeanine Kraybill (Ed.), Unconventional, Partisan, and Polarizing Rhetoric: How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate (1st ed., vol. 1, pp. 135-171). Lanham, Maryland: Rowman and Littlefield.