WNBA and Its Marketing Campaigns

Authors

Ceyda Mumcu, University of New HavenFollow

Author URLs

Professor Mumcu's Faculty Profile

Document Type

Book Chapter

Publication Date

9-22-2016

Subject: LCSH

Women athletes, Basketball, Sports--Marketing

Disciplines

Sports Management

Abstract

From the Publisher: "The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels."

Comments

Find this book in a library

Book may be purchased here

Repository Citation

Mumcu, C. (2016). WNBA and Its Marketing Campaigns. In Brenda Pitts (Ed.), Case Studies in Sport Marketing (pp. 117- 124). West Virginia: Fitness Information Technology. ISBN: 1940067006.

Publisher Citation

Mumcu, C. (2016). WNBA and Its Marketing Campaigns. In Brenda Pitts (Ed.), Case Studies in Sport Marketing (pp. 117- 124). West Virginia: Fitness Information Technology. ISBN: 1940067006.