WNBA and Its Marketing Campaigns

Document Type

Book Chapter

Publication Date


Subject: LCSH

Women athletes, Basketball, Sports--Marketing


Sports Management


From the Publisher: "The much awaited second edition of Case Studies in Sport Marketing includes contemporary case studies that demonstrate applications of marketing techniques in the sport industry. The new edition, comprised of completely newly written cases, analyzes a myriad of contemporary marketing plans, such as forming strategic alliances through sponsorship, creating community and building fan equity, and using inclusive sport as a vehicle for development and peace. This text is a valuable asset to supplement sport marketing courses at the graduate and undergraduate levels."


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Publisher Citation

Mumcu, C. (2016). WNBA and Its Marketing Campaigns. In Brenda Pitts (Ed.), Case Studies in Sport Marketing (pp. 117- 124). West Virginia: Fitness Information Technology. ISBN: 1940067006.