The US has a long history of directing social development via the economic vote. Increasingly, people are applying a social or ethical test to both their product and investment choices. Some possible effects of social investing are discussed, and the implications for investors in the context of modern portfolio theory are examined. It is demonstrated that socially responsible funds may be valuable contributions to portfolio risk reduction and because of this characteristic will have economic benefits for investors who include them in their investment portfolios.
"Social Investing and Modern Portfolio Theory,"
American Business Review: Vol. 17:
1, Article 2.
Available at: https://digitalcommons.newhaven.edu/americanbusinessreview/vol17/iss1/2