Strategic Planning and Its Financial Impact

Date of Submission

1989

Document Type

Thesis

Degree Name

Master of Science in Accounting

Department

Accounting

Advisor

Robert McDonald

LCSH

Strategic planning--United States, Managerial accounting--United States , Mail-order business--Connecticut--Accounting

Call No. at the Univ. of New Haven Library

AS 36 .N29 Acc. 1989 no.3

Abstract

Managers need strategy to set direction, outsmart competitors and to maneuver through threatening environments that can affect an organization's profitability. This paper analyzes the impact of the strategic planning process on a direct mail marketing company. Thoroughly communicated strategies provide coherence and coordination of activities necessary for the viability of the organization by focusing on opportunities and threats. The first chapter is a detailed definition of the strategic planning process using the strategic process model. The second chapter details the evolution of strategic planning and its relationship to Managerial Accounting. The third chapter is a case study that synthesizes and integrates strategic planning research from journals and textbooks with internal financial statements and oral data. The strategic issues and future implications mentioned in the fourth chapter, contribute to the successes and failures of the strategies in the case that were formulated and implemented to achieve specific financial performance. It is evident based on evaluation of the statements, that the planning process is responsible for increases and decreases in revenues, expenses and profits of an organization because business planning allows for systematic response to changes in the environment.

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